oe designs
← Back to graphic design

Eat Ancient App

UI/UX & Animation · 2022 · RSA Student Design Awards brief 'Tomorrow's Menu'

For the RSA Student Design Awards brief 'Tomorrow's Menu', I collaborated with fellow student Anna Kirby to create Eat Ancient, an app concept that teaches 18–28 year-olds about the benefits of ancient grains and delivers grain products to their door.

I focused on the app's UI, UX and animation, building a persona from our survey of the target audience and testing colour palettes for AA/AAA contrast so the interface stayed accessible without losing its warm, earthy feel.

Eat Ancient app screens showing homepage, grain plan and ordering screenGraph showing target audience survey results, showing that audience rarely ate ancient grains yet had an interest in diversifying diet, next to a target audience persona cardAnimation of an ordering screen, with square shaped grains filling up the screen and a rotating square, text says 'your order is being processed' followed by 'order confirmed'Loading animation of Eat Ancient circular logo rotating